Over 627,000 new businesses open each year.
More than half of those new businesses fail during the first year.
For us, that many businesses closing down every year is way too many.
A bad location is self-explanatory if your business relies on foot traffic.
Just as dangerous, however, is not having an internet presence.
To grow your business effectively, your social media presence is more important than your company's physical presence.
Your online presence must tell the people you want to serve, "We are the best option for your business."
The need for what you offer is already there.
Therefore, the availability and visibility of your business online is crucial.
But more important than your presence is your marketing message and strategy.
Not only must you make sure your marketing reaches people, but it must reach the right people the right way at the right time.
So make sure your marketing strategy lines up with the audience you want to reach.
For example, billboards aren't the way to go for companies who operate primarily over the internet.
The same is also true that online ads may not be the best way to go for a heavy-construction business.
If the need is already established, you must make sure you're reaching the audience who needs your product or service to increase your sales and profits.
We understand this isn't your superpower, but it is for The Galaxy Group - a Digital Marketing Agency who "Helps purpose-driven companies increase their profits through paid advertising."
U.S. Air Force veteran and Elite Sniper For Business Systems Jay Jackson is a #OneForAll Connective Leading Thought Leader who has been where you are. You want to serve a cause greater than yourself. Your dream is as big as our galaxy. You believe in your mission and you’re clear on the difference you could make… “if only.”